Over the last seven years of coaching home-based networkers, when someone asks me, “John, what is the #1 reason why people fail in their own network marketing business?” I say with 110% confidence it is because they customize their presentations assuming what each individual prospect will find exciting. This mindset will definitely set you up for failure!
The key to success is the power of duplication -- showing the same presentation over and over. You need to be presenting the entire business from A-Z to each and every one of your prospects because you have no idea what is going on inside them as you share the business. You must show your business exactly the same way each time you present your program for two primary reasons:
Reason #1 is you will be 100% full of confidence & conviction knowing what you are going to say because you have presented the entire plan from A-Z numerous times the SAME EXACT WAY. Repetition is the mother of skill. Your nervousness will also decrease, because you will become confident in your presentation. Reason #2 is because I can almost guarantee you that when you begin to put this into practice you will have your prospects respond to aspects of your business that you would have assumed they would not have been interested in before. You will see your business explode within a short period of time. Just imagine everyone in your network internalizing this mindset and fully understanding the power of an A-Z presentation. The leadership abilities within them will skyrocket, which in turn will create momentum in your business.
Momentum is a force that you will not be able to control; it is also the key to unprecedented growth in your business. Leadership is earned by people who deserve it and you will project leadership when you present with the “Power of A-Z”. Always remember, it is just a matter of time before you hit your target when you keep aiming for it!
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